BRINGING PEPPA TO LIFE
PRODUCT DESIGN | PACKAGING DESIGN | RETAIL MERCHANDISING
HASBRO® - Hasbro® are the worlds leading toy and games supplier, managing multiple major brand licenses, including the international super star best seller Peppa Pig®. The ‘Peppa’ brand focuses on fun, eduction and having an inquisitive approach to adventure. Working closely with Hasbro® the aim was to develop an ecologically informative, plastic free, product which captures young imaginations and encourages them to get their hands dirty and grow plants and flowers.
INSIGHT
Peppa and her friends have lots of exciting adventures on the show, many of which feature the garden, making this a major feature of the development process, our job is to bring these scenes to life and create an engaging product.
THE DELIVERY
We wanted to create something truly special bringing the show to life in an interactive, engaging, and educational product. Faithfully recreating the scenes in three dimensions to provide an immersive experience. We carefully selected scenes which are iconic while offering plenty of detail to keep young minds engaged. In line with our commitment to sustainability, we re-evaluated the materials used in the product. Replacing the plastic tray with a leak-proof cardboard tray coated in a hydrophilic wax. This not only reduced plastic waste but also allowed the tray to fold flat, reducing the box size by over 50% making shipping more economical and avoiding potential void fill.
Build brand / provide brand guideline
Develop 3D Puzzle Garden product concept
Design 4 x totally unique scenes from the show
Create new card tray coated in hydrophilic wax
Minimise shipping void / replacing plastic tray
Design the packaging / reduced size for shipping
Implement in store merchandising strategy
