A Brand For All Dog Lovers

LOGO DESIGN | BRANDING | PACKAGING DESIGN | RETAIL MERCHANDISING

DOGDOOV® - approached us to build a strong brand identity. The brand must cut through an already crowded market while showcasing the products unique features and customer befits. Continuing the theme across the packaging and merchandising to establish a mainstream alternative for consumers and buyers in the pet space.

Insight

Emphasising the value of the dog beds compact design which lends itself to a more organised merchandising display option in store. A strong and informative brand is key to with a powerful consumer message.

The Delivery

Crafting a bold brand identity to convey the product's purpose, emphasising warmth, security, and the bond between dogs and their owners. We collaborate closely with DogDoov to understand their vision, ensuring that the branding resonates with both pet owners and retailers. We prioritise creativity, empathy and functionality to deliver a package that effectively communicates the product's benefits establishing DogDoov as a trusted name in pet care. Paired with a new and emotionally charged brand message ‘stuffed with love’. Using the compact design we worked on a convenient in-store display, clearly and neatly merchandising the products to set the brand apart from the competition.

Build brand / provide brand guideline

  • Develop all graphic work across all media

  • Develop key message / visual identity

  • Graphic packaging design

  • Develop in store merchandising strateg

Testimonial

“Working with Robson and Robson was a delight from start to finish. I had a good idea of what I wanted for my startup business in terms of tone and message and they took those ideas and worked them into a brand which far exceeded my expectations. The aim was to convey to the customer why DogDoov was different in a very simple but eye-catching way. The logo, packaging and most importantly, the point-of-sale material had to convey what DogDoov was about very quickly and easily. Whenever they made suggestions, inevitably they were better than the idea I had come up with!

 

Nothing was too much trouble in terms of producing alternatives and honing the design until we were happy with the message. All in all, just great people to work with. Professional, patient and most importantly, brilliant at what they do.”